Bad Bunny Set to Headline the 2026 Super Bowl Halftime Show
Bad Bunny to Headline Super Bowl LX Halftime Show in 2026
Puerto Rican Superstar Returns to the Super Bowl Stage
In a thrilling announcement, organizers confirmed that Bad Bunny will headline the halftime show for Super Bowl LX in 2026. This marks the second appearance for the Puerto Rican sensation, who previously joined Shakira and Jennifer Lopez at the 2020 Super Bowl halftime show.
Expressing profound gratitude, Bad Bunny, born Benito Antonio Martínez Ocasio, stated, “What I feel goes beyond myself. It’s for those who came before and walked countless yards so I could run in and score a touchdown. This is for my people, my culture, and our history.” He added, “Go and tell your grandmother that we will be the halftime show of the Super Bowl.”
Roc Nation Produces Another Spectacular Halftime Event
Roc Nation, the entertainment company founded by Jay-Z, will once again produce the event. Partnered with the NFL since 2019, Roc Nation focuses on live music events and social justice initiatives, including selecting and producing artists for the Super Bowl halftime spectacle.
Jay-Z praised Bad Bunny’s achievements, stating, “What Benito has done and continues to do for Puerto Rico is truly inspiring. It’s an honor to have him on the world’s biggest stage.”
Cultural Icons Eye the Coveted Halftime Stage
While the Super Bowl remains a must-watch event for football fans, the halftime show has become a cultural phenomenon, sparking curiosity about which star will grace the iconic stage. Recently, names like Adele and Taylor Swift have been speculated as potential headliners. Taylor Swift’s name gained significant traction, especially after NFL Commissioner Roger Goodell expressed his admiration for her talent in a recent interview.
Goodell, when asked about ongoing discussions with Swift, who has ties with Kansas City Chiefs star Travis Kelce, responded with a cryptic “maybe,” fueling further speculation.
Record-Breaking Viewership Sets High Expectations
The announcement of Bad Bunny’s upcoming performance follows a stunning act by Kendrick Lamar at Super Bowl LIX, which attracted over 127.7 million viewers, setting a Nielsen rating record. Lamar’s dynamic show earned him an Emmy for musical direction, an accolade he shared with co-director Tony Russell.
The Super Bowl LX is set to occur on February 8 at Levi’s Stadium in Santa Clara, California, and will be broadcast on NBC. As anticipation builds, fans can eagerly await another unforgettable halftime show by one of the most influential artists in the music industry today.
