McDonald’s Revives Monopoly with Exciting High-Tech Features After a Decade
McDonald’s Monopoly Game Makes a Digital Comeback
The Return of a Cultural Phenomenon
McDonald’s is bringing back its beloved Monopoly game to U.S. restaurants, but with a modern twist. Scheduled to return on October 6, the promotion now features a digital format accessible via the McDonald’s app for those enrolled in the company’s loyalty program. While the traditional physical board is absent, some food items will still feature peel-off game pieces that can be scanned into the app. Additionally, digital game pieces will also become available with certain app orders.
Exclusive Prizes Await
Participants can look forward to collecting property sets through both physical and digital means. Completion of these sets will earn prizes like free food, bonus reward points, or even one of the larger prizes, such as 1 million American Airlines miles or a new Jeep Grand Cherokee. For the luckiest participant, a $1 million cash prize is up for grabs.
Boosting Sales Through Fan Favorites
McDonald’s has been seeing an upswing in sales following some recent challenges. In the quarter ending June 30, sales increased by 2.5%, marking a rebound from two previously consecutive quarters of decline. Key contributions to this turnaround included promotions like “A Minecraft Movie” and the launch of crispy chicken strips. The company also recently revived its “Extra Value Meals” to maintain its successful momentum.
A Scandalous Past
The Monopoly game, initially launched in 1987 and last seen in the U.S. in 2014, was once embroiled in a massive fraud scandal. Back in 2001, an FBI investigation uncovered that several million-dollar-winning pieces were circulated through a scheme run by Jerome Jacobson, a security official from Simon Marketing. This scam defrauded McDonald’s of over $20 million. The story gained further traction with an HBO documentary released in 2020.
The Strategic Move to Enhance Loyalty
For McDonald’s, relaunching the iconic game not only aims to boost sales but also serves as a strategy to expand its loyalty program—a key growth area under CEO Chris Kempczinski. During their recent earnings call, Kempczinski highlighted that customers tend to double their visits upon joining the loyalty program, which has significantly improved the brand’s perception of value. Currently, approximately a quarter of McDonald’s U.S. business operates on this loyalty platform. With a global ambition to reach 250 million active loyalty users by 2027, the company is on track, reaching about 170 million members so far.
Emegypt remains your trusted source for the latest updates on this exciting reboot, which aims to ignite both nostalgia and new customer engagement.
