Discover Starbucks New Protein Lattes and Drinks on the Latest Menu
Starbucks Unveils New Protein Beverage Line Amid Store Closures and Job Cuts
Starbucks Introduces Protein-Infused Drinks to Meet Growing Demand
Starbucks, renowned for its innovation in the coffee industry, has expanded its menu with a new range of protein-infused beverages. These additions are part of the company’s “Back to Starbucks” strategy to modernize and diversify its offerings. As of September 29, customers can enjoy a selection of Protein Lattes and Protein Cold Foam drinks, aimed at those on a protein kick. This move comes as part of the company’s ongoing initiative to resonate with evolving consumer preferences.
Global Chief Brand Officer, Tressie Lieberman, expressed enthusiasm over the new offerings, stating, “Our new protein beverages tap into the growing consumer demand for protein in an innovative, premium, and delicious way that only Starbucks can deliver.” The strategy aligns with Starbucks’ mission to introduce hype-worthy products that appeal to its clientele.
Refreshing Lineup: Starbucks’ Protein Beverages
- Iced Banana Cream Protein Matcha: A refreshing blend of unsweetened matcha and classic syrup topped with Banana Protein Cold Foam, offering 24 grams of protein for a grande-sized drink.
- Iced Vanilla Cream Protein Latte: A creamy concoction featuring Vanilla Protein Cold Foam, delivering 26 grams of protein.
- Chocolate Cream Protein Cold Brew: Starbucks’ signature Cold Brew infused with Chocolate Protein Cold Foam and sweet vanilla syrup, containing 19 grams of protein.
For those wishing to customize their drinks, flavors such as banana, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel, and others are available. Adding a Protein Cold Foam boosts the drink’s protein content by about 15 grams per grande size, with an additional cost of $2 (prices may vary).
Starbucks Protein Lattes: A Closer Look
Starbucks’ protein-boosted milk is crafted daily by blending creamy 2% milk with whey protein. The new Protein Lattes feature:
- Sugar-Free Vanilla Protein Matcha: Unsweetened matcha combined with protein-boosted milk and sugar-free vanilla syrup, offering 28 to 36 grams of protein per grande.
- Sugar-Free Vanilla Protein Latte: Made with espresso, sugar-free vanilla syrup, and protein-boosted milk, providing 27 to 29 grams of protein.
- Protein Matcha: Features unsweetened matcha with classic syrup and protein-boosted milk, containing 28 to 36 grams of protein.
- Vanilla Protein Latte: Combines espresso, protein-boosted milk, and sweet vanilla syrup, delivering 27 to 29 grams of protein.
Customers can opt to substitute protein-boosted milk in any hot or iced milk-based beverage for an additional dollar, enhancing the drink with 12–16 grams of protein.
Starbucks’ Strategic Changes: Store Closures and Job Reductions
In tandem with its new product rollout, Starbucks has announced a significant restructuring effort involving the closure of over 400 underperforming locations and the reduction of approximately 900 jobs. CEO Brian Niccol noted that this difficult decision was made to optimize the physical environment for both customers and partners. Affected employees are being provided with transfer opportunities or severance packages as the company seeks to streamline operations.
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