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Yahoo, as part of the Yahoo brand family, employs cookies to enhance the user experience on its websites and apps. The use of these cookies facilitates user authentication, boosts security measures, curtails spam and abuse, and allows measurement of user interaction with the platforms.
Understanding Cookie Usage for Enhanced Security
When users select “Accept All,” Yahoo and their partners, which include 238 organizations that are part of the IAB Transparency & Consent Framework, store information on users’ devices (utilizing cookies) and gain access to this data. This process allows for accurate location detection and the collection of personal data, such as IP addresses, browsing history, and search data, which is essential for analytics, personalized advertising, and content.
Personalization and Data Usage
The data collected is utilized for measuring the effectiveness of ads and content, conducting audience research, and further developing services. Users who do not wish Yahoo and its partners to use their cookies and personal data for these purposes have the option to “Reject All.”
Managing Privacy Preferences
To tailor cookie preferences, users can click on “Manage Privacy Settings.” They can revoke their consent or alter their settings at any time by visiting the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on Yahoo’s websites and apps.
Comprehensive Privacy Information
Additional details on how personal data is utilized by Yahoo can be found in their Privacy Policy and Cookie Policy, ensuring users have full transparency regarding data usage practices.
