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Yahoo is a member of the expansive Yahoo brand family, offering users a comprehensive digital experience. Leveraging cookies on our websites and apps, we deliver enhanced functionalities while ensuring user authentication, security protocols, and spam prevention. Moreover, we measure the usage of these platforms to continually improve our services.

User Consent and Data Utilization

When users opt to “Accept All,” both Yahoo and its 238 partners, part of the IAB Transparency & Consent Framework, store and access information on devices through cookies. We utilize precise location data and personal data such as IP addresses, browsing habits, and search data. This data supports analytics and delivers personalized advertising and content, including ad measurement, audience insights, and service enhancements.

Managing Privacy Settings

If users prefer not to permit cookie and personal data usage for these purposes, they can select “Decline All.” For more tailored control, users can adjust their choices by selecting “Manage Privacy Settings.”

Flexibility and Data Usage Transparency

Consent adjustments or privacy preferences can be changed at any time via the “Privacy and Cookie Settings” or “Privacy Dashboard” links found on Yahoo platforms. These settings enable users to manage their data sharing preferences with ease.

For detailed insights into how Yahoo handles personal data, users are encouraged to review our Privacy Policy and Cookie Policy available on our platforms.