Top Ten Highlights: Harlem Globetrotters Tour Delivers a Slam Dunk for Radio Audiences

Exciting Milestone: Harlem Globetrotters Launch 100-Year Tour with Record-Breaking Radio Campaign

The iconic Harlem Globetrotters have officially kicked off their ticket sales for the highly anticipated 100-Year Tour. To create buzz and engagement, franchise owner Herschend Family Entertainment strategically utilized radio advertising, catapulting them to the top spot on the latest Media Monitors Spot Ten list. This weekly ranking highlights the top advertisers on radio based on spot count.

Impressive Marketing Strategy Drives Success

The Harlem Globetrotters’ marketing blitz, which began in early December, included a staggering 77,698 radio spots during the week of September 22-28. This feat dethroned previous leader, insurance powerhouse Progressive, which recorded 60,049 spots during the same period.

Top Advertisers of the Week

As a result of this effective campaign, the Harlem Globetrotters secured the number one position, followed by Progressive. The top five also featured Janssen Pharmaceuticals’ TREMFYA, the financial technology firm Upside, and renowned law firm Morgan & Morgan.

• Harlem Globetrotters – 77,698 spots
• Progressive – 60,049 spots
• TREMFYA
• Upside
• Morgan & Morgan

Noteworthy Climbers

A significant mover in the rankings was Zelmin’s, a product of ZEMO Brands known for its breath mints. It impressively vaulted from 47th to 10th place with a total of 29,197 spots. This is indicative of an effective campaign strategy resonating with radio audiences.

Comprehensive Spot Ten List

For the week of September 22-28, 2025, the Media Monitors Spot Ten list was rounded out by Discover, Pfizer, the Global Gaming League, Vicks, and the rising star Zelmin’s.

With its innovative marketing efforts, the Harlem Globetrotters have not only secured a prominent position in the advertising landscape but continue to captivate audiences as they celebrate a century of basketball excellence.

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