Snoop Dogg Set to Make a Comeback at NBC for the 2026 Milan Cortina Olympics
Snoop Dogg to Return to NBC for 2026 Milan Cortina Olympics Coverage
Snoop Dogg’s Unique Perspective on Northern Italy
After captivating audiences during the Paris Games, music icon Snoop Dogg is set to return to NBC for the 2026 Milan Cortina Olympics. This announcement on Sunday confirms that Snoop Dogg will bring his unique flair as he explores the vibrant streets of Milan and the breathtaking landscapes of the Dolomites, enhancing NBCUniversal’s Winter Olympic primetime coverage.
A Repeat of His Successful Paris 2024 Olympics Coverage
Snoop Dogg’s return follows his popular engagement during the 2024 Olympics in Paris. He was seen at various sporting events, cheering for Team USA, and even appeared at a dressage event in full equestrian gear, alongside celebrity friend Martha Stewart. In addition, he took a swim lesson from renowned Olympian Michael Phelps, adding a fun and relatable element to the coverage.
NBC’s Strategic Use of Celebrity Presence
The confirmation of Snoop Dogg returning to the Olympic spotlight aligns with NBC’s strategy of incorporating celebrity personas into its coverage. This approach was evident with the likes of Peyton Manning and Kelly Clarkson co-hosting the Paris Opening Ceremony alongside Mike Tirico. Comedians Kevin Hart and Kenan Thompson were also part of this star-studded lineup, which turned the event into a grand spectacle.
Record-Breaking Viewership at the 2024 Olympics
NBCUniversal’s celebrity-driven approach paid off remarkably during the 2024 Summer Olympics, which averaged 30.7 million viewers per day. This feat marked the Olympics as the most-watched since the London Games in 2012, demonstrating the pull of combining sports with entertainment giants.
As Snoop Dogg gears up for his return to the Olympic stage, fans can anticipate a creative and engaging take on the events, bringing an exciting touch to the 2026 Winter Games in Milan Cortina, courtesy of NBC’s partnership with beloved celebrities.
