Engaging Headline: Yankees Catcher Austin Wells Joins Jack Victor as New Brand Partner
Catch the All-Star Style: Austin Wells Teams Up with Luxury Brand Jack Victor
A Fashion Home Run for New York Yankees’ Austin Wells
When New York Yankees catcher Austin Wells first got the call to the major leagues, he needed a wardrobe that matched his new status. That led him to Jack Victor, a Montreal-based luxury menswear brand. Fast forward to 2023, Wells has officially signed on as a brand partner with Jack Victor, a move that promises to enhance both his professional and fashion profiles.
Jack Victor Collaboration: A Perfect Fit
The collaboration began serendipitously when Wells purchased a Jack Victor suit for a team away-trip. “I needed a suit for the away-trip flight,” he said. Fast forward two years, and an Instagram photo of Wells in the same suit caught the attention of Jack Victor representatives, initiating a fruitful partnership.
Major League Fashion: Dressing Like a Pro
In an effort to elevate its players’ image, Major League Baseball has encouraged its athletes to “Dress Like a Big Leaguer.” Wells now embodies that mantra and will be featured in Jack Victor’s fall campaign, shot extensively in New York City. The campaign images will adorn billboards and taxi tops while also taking center stage across social media platforms.
Optimized Design for Athletes
According to Wells, traditional clothing has often failed to fit his unique athletic physique, particularly for a catcher. However, the carefully crafted pieces from Jack Victor’s collection offer a refreshing alternative. “This is the first real fashion brand that I’ve been associated with, and it’s honestly been the best for me,” Wells explained.
Revamping MLB Fashion
With a grueling 162-game regular season, MLB players often find it daunting to keep up appearances like their NFL counterparts who play fewer games. Yet, Wells believes the tide is turning. “The Yankees’ social media team does a good job letting the players know when they’ll be featured online,” Wells shared, allowing him and his teammates to seize those opportunities to make a fashion statement.
Spotlight on Playoff Attire
As the Yankees advance to the playoffs this year, the eyes of fashion and sports enthusiasts alike will be watching. According to Wells, there’s “greater pride going into the playoffs,” where every detail, including their attire, gains extra attention. Thanks to Jack Victor, Wells has a well-curated wardrobe at his disposal.
Jack Victor: A Heritage of Excellence
“New York is an important market for our collection,” said Alan Victor, CEO of Jack Victor, highlighting the synergies between New York and Montreal. Notably, sports stories between the cities date back decades, adding historical weight to this modern partnership.
Founded in 1913, Jack Victor creates exquisite men’s tailored clothing, sportswear, outerwear, and accessories, including the Comfortwear capsule known for its knit blazers and suits with performance features. Alan Victor emphasized that these pieces are designed with the same care as athletic gear, offering both style and freedom of movement.
