Snapchat Introduces Fees for Memories Storage Users Need to Know

Snapchat Introduces Paid Storage for Memories, Faces Backlash from Users
Snapchat’s New Storage Policy Sparks Controversy
Snapchat, the widely used messaging app, is beginning to charge users for storing photos and videos, a move that has upset many who have accumulated large archives. Since the introduction of the Memories feature in 2016, users have been able to save posted content freely. However, Snapchat has now announced that users with more than five gigabytes (GB) of Memories must pay to maintain access.
Details on the New Subscription Plans
While Snapchat’s parent company, Snap, has not disclosed the pricing details for UK users, it has stated that the rollout will be part of a “gradual global rollout.” According to a spokesperson, an initial 100GB storage plan will be available at $1.99 (£1.48) per month, with a 250GB plan included in the $3.99 (£2.96) monthly subscription of Snapchat+.
User Reactions to the Change
Many users took to social media to express their disappointment, accusing Snap of greed. Snap noted that transitioning from a free service to a paid one is challenging, but suggested that the investment would enhance the Memories feature for the community. They assured that more than one trillion Memories have been captured by users since its inception.
Options for Storing Memories
Snapchat has offered users exceeding the 5GB limit a 12-month period to adjust, providing options to download their content. Users can opt for upgraded storage levels by subscribing to more premium plans such as Snapchat+ and Snapchat Premium.
Industry Perspective on Paid Storage
Drew Benvie, CEO of social media consultancy Battenhall, remarked that paid storage on social media platforms is an unavoidable trend. He highlights the shift towards saving content rather than posting frequently, signifying an evolution in digital communication.
Snapchat Storage Plans | Price |
---|---|
100GB Plan | $1.99 (£1.48) per month |
250GB Plan (Snapchat+) | $3.99 (£2.96) per month |
With Snapchat’s active monthly user base exceeding 900 million, the announcement has sparked a wide debate regarding the future of social media and digital storage costs. Emegypt will continue to follow how users adapt to these changes, as platforms like Instagram and TikTok also draw comparisons with their massive user bases.