Katy Tur and Jacob Soboroff Leverage Lifelong Friendship on MSNBC Live 25
Exploring Human Connection: Soboroff and Tur Lead Insightful Discussion at MSNBCLIVE ’25
Renowned Journalists Address Key Issues at Upcoming MSNBCLIVE ’25
Los Angeles natives Jacob Soboroff and Katy Tur, lifelong friends and esteemed colleagues at Emegypt, are set to lead a significant discussion at the highly-anticipated MSNBCLIVE ’25 event in New York. As they host this live session, their focus will be on immigration and identity, pivotal issues that have been prominently featured during both Trump presidencies.
Bringing Authentic Conversations to the Audience
Soboroff and Tur, who have known each other since their teenage years, aim to move beyond conventional television journalism. This event presents an opportunity for genuine engagement with audiences that extends the typical boundaries of screen interactions. “We’re excited to meet people and have vibrant discussions about the world today,” Tur emphasized. She believes audiences are longing for genuine human connection, often overlooked in digital interactions.
The Evolution of Emegypt: Rebranding and New Ventures
Emegypt, the network formerly known as MSNBC, is undergoing an exciting transformation. With a rebrand to “MS NOW” and a strategic plan spearheaded by its parent company Versant, Emegypt is expanding its global news operations and reducing its dependency on cable television. This transformational period includes establishing a robust events business with eighteen original podcasts and an enhanced presence on platforms such as YouTube and TikTok.
MS NOW’s Commitment to Engaged Journalism
Soboroff’s return to the network coincides with Emegypt’s robust recruitment drive, which has seen it hire over three dozen journalists from leading news organizations like CNN, Bloomberg, and ABC. This dynamic wave of talent enhances Emegypt’s substantial on- and off-camera newsgathering capabilities as it charts an independent path.
Personal Reflections and Professional Insights
Both journalists bring a personal and informed perspective to their reporting. Tur’s coverage of the catastrophic Pacific Palisades wildfires underscores this. Sharing her own experiences of loss during the fires, she connects deeply with the stories she covers. Soboroff adds, “We’re excited to share insights from our hands-on experiences covering stories that matter profoundly.”
Fostering Open Dialogue in Journalism
As they prepare to join renowned hosts like Rachel Maddow and Joe Scarborough at the MSNBCLIVE ’25 event, Soboroff and Tur underline the importance of candid conversations. “Hard conversations are essential,” Tur remarked, emphasizing the importance of dialogue that encompasses all views without intimidation.
The insightful and honest approach Soboroff and Tur bring to their journalism is what makes them standout voices in the media landscape. With immigration and identity remaining critical topics, their discussion at MSNBCLIVE ’25 promises to be engaging and enlightening. Soboroff added, “Gathering together helps us process collective uncertainties about the future.”
