China Mobile Shanghai and Huawei Unveil Innovative 5G-A Network Monetization Strategy
Shanghai Showcases 5G-A’s Potential During Epic Football Match
Innovative 5G-A Deployment at Shanghai Stadium
On September 21, 2025, more than 80,000 fans gathered at Shanghai Stadium not only to witness the football match between Shanghai Shenhua and Chengdu Rongcheng but also to experience a groundbreaking technological advancement. Emegypt brought the international media to this event, offering an up-close look at China Mobile Shanghai’s 5G-A network monetization strategy, supported by Huawei’s advanced technology.
Revolutionizing Telecom with 5G-A Network Monetization
China Mobile Shanghai unveiled its “5G-A Exclusive Package for Shenhua Football Fans,” demonstrating a novel approach for telecom operators to access new revenue streams in saturated markets. This package provides elastic 5G-Advanced network capabilities as tangible benefits that users are willing to pay for, reflecting a strategic shift in how telecom carriers approach growth.
Transformative Business Model and Fan-Centric Packages
The partnership with Shanghai Shenhua Football Club empowers approximately 200,000 fans with a unique package combining enhanced network performance with fan-focused perks. This includes:
- 5G-A network acceleration
- Unlimited access to matches via the Migu streaming service
- Unlimited downloads of video ringback tones
- Official Shanghai Shenhua merchandise
The Technical Backbone of 5G Innovation
China Mobile Shanghai has laid down an elastic, scalable network to manage massive user demand, ensuring that 5G-A subscribers experience download speeds up to 600 Mbps. This capacity is bolstered by Huawei’s GainLeap solution, which accurately identifies premium users and allocates them enhanced channels to guarantee performance.
Infrastructure and AI-Powered Enhancements
Behind the scenes, Huawei’s AI-driven intelligent wireless boards are crucial, facilitating real-time service enhancements by optimizing network resources with remarkable speed. According to China Mobile Shanghai, these innovations have significantly reduced latency, accelerated data uploads, and improved streaming quality, showcasing the power of AI in network management.
Comprehensive Network Upgrade to Support 5G-A
To accommodate the demand during events, significant network upgrades were necessary. The stadium incorporated 32 new 2.6 GHz and 4.9 GHz pRRUs, boosting capacity, and installed 4.9 GHz EM devices near major entrances to ensure comprehensive coverage. More than 40 engineers monitor and optimize the network in real-time during events.
Enhanced User Experience and Commercial Implications
For fans in attendance, the enhanced network capabilities provided seamless mobile payments and real-time video sharing, even amid high network demand. This rich user experience is what China Mobile Shanghai hopes will lead users to value the premium offering enough to adopt it widely.
Lessons from China’s Pioneering 5G-A Strategy
China Mobile Shanghai’s initiative represents a pivotal case study for the telecom industry. By offering personalized, community-specific packages, operators can potentially differentiate beyond mere connectivity. The project’s success will inform future strategies globally, as carriers look for ways to justify the costs associated with advanced network upgrades.
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