LeBron James Teams Up with Hennessy for Exclusive V.S.O.P Limited Edition Release
LeBron James and Hennessy Unveil Limited Edition V.S.O.P Cognac
Cognac, France – Hennessy, a global cognac leader, has teamed up with iconic basketball superstar LeBron James to release the Hennessy V.S.O.P Limited Edition by LeBron James. Launching globally in October 2025, this exclusive edition will be available in selected markets worldwide, highlighting the dynamic and innovative fusion of Hennessy’s timeless skill with LeBron’s style and cultural footprint.
Celebrating a Bold New Era with the LeBron James Signature
The essence of this limited edition is captured in LeBron’s signature “crowning” gesture, signifying leadership and elevation, now prominently displayed on a vibrant orange bottle. This striking design, inspired by LeBron’s spirited energy, ushers in fresh celebrations, perfect for gatherings from courtside events to cocktail hours.
Introducing “The Second Decision” Marketing Campaign
To spotlight this collaboration, Hennessy has launched “The Second Decision” social content campaign. Paying homage to LeBron’s legendary “The Decision” interview, this campaign marks a new creative chapter, showcasing LeBron’s ongoing partnership with Hennessy. The campaign, filled with cinematic and shareable moments, highlights LeBron’s personal connection to this collaboration, reaching a global audience through digital platforms.
LeBron James on the Continued Hennessy Partnership
Expressing his enthusiasm for the partnership, LeBron James stated, “Continuing this collaboration with Hennessy is an honor. The new limited edition extends our shared journey of excellence and innovation, featuring my crowning gesture as a symbol of celebration and connection.”
Redefining Cognac Experiences for a New Generation
The Hennessy V.S.O.P Limited Edition by LeBron James elevates the cognac experience with a modern twist. This edition invites a new generation to savor the smooth complexity of Hennessy V.S.O.P, centered around the iconic Hennessy Sidecar cocktail.
Here’s How to Prepare a Hennessy Sidecar
| Ingredients |
|---|
| 40 ml Hennessy V.S.O.P |
| 15 ml Orange Liqueur |
| 20 ml Fresh Lemon Juice |
| 10 ml Simple Syrup |
| Garnish: Lemon twist |
A Testament to Cultural Collaboration
Vincent Montalescot, Chief Marketing Officer of Hennessy, commented, “We’re thrilled to deepen our partnership with LeBron James. His impact extends beyond sports, aligning with our values of social generosity and collective spirit.”
From exclusive tastings to vibrant gatherings, the Hennessy V.S.O.P Limited Edition by LeBron James stands as a beacon of connection, linking the global basketball community with Hennessy’s rich tradition. The edition is available across selected markets worldwide.
Founded over 260 years ago by Richard Hennessy, the brand remains rooted in France’s Charente region. Known for its cultural collaborations, Hennessy partners with artists worldwide in a celebration of creativity. For more details, visit Emegypt, or follow @Hennessy on Instagram.
