Joe Wicks Returns to Dragons’ Den Series 22 Episode 11: Watch Him Evaluate Dinotopia and Notorious Nooch Pitches Tonight
Dragons’ Den Welcomes Joe Wicks as Celebrity Guest for Exciting New Pitches
Joe Wicks Returns to Dragons’ Den with Fresh Entrepreneurial Ideas
Dragons’ Den fans can expect a thrilling episode as fitness guru Joe Wicks returns as a celebrity guest to evaluate unique businesses vying for investment. Renowned for his Channel 4 series “Joe Wicks: Licensed to Kill,” Wicks joins the esteemed panel comprising Peter Jones, Deborah Meaden, Sara Davies, Steven Bartlett, and Touker Suleyman. With new Dragons Emma Grede and Trinny Woodall, the setting is primed for captivating pitches promising both innovation and creativity.
Interactive Dinosaur Shows with Dinomania
Chris Roberts, also known as Ranger Chris, presents an intriguing concept aimed at capturing the imagination of children with his company, Dinomania. Based in Aberdare, Wales, Dinomania boasts the UK’s most comprehensive interactive dinosaur experience. The business not only offers spectacular live shows and tours but also features the country’s largest collection of animatronic dinosaurs.
Roberts seeks £100,000 for a 15% stake to create a “base camp” for Dinomania, hoping to expand its reach. The Dragons are impressed by the passion and scale of the project, although concerns about financial projections arise, particularly from Peter.
Plant-Based Flavor Innovation with Notorious Nooch
Entrepreneurs Stephen Wildish and Sam Fresco introduce Notorious Nooch, a nutritional yeast company aiming to revolutionize plant-based seasoning. With flavors like Smoky Bacon and Cheesy Seasoning, Notorious Nooch offers a nutritious, versatile addition to any meal. The product is already listed in major retailers such as Holland & Barrett and Whole Foods.
Seeking strategic partnerships, the duo hopes to secure Joe Wicks and Deborah Meaden as investors. While Peter criticizes the branding, vegan advocate Deborah sees the potential due to her dietary needs. It remains to be seen if this unique seasoning secures the sought-after investment.
Embracing the Outdoors with Wildstrong Fitness
Andrew Telfer and Gill Erksine present Wildstrong, an outdoor fitness concept born from a grassroots initiative. Promoting practical and social fitness, Wildstrong provides courses and classes encouraging movement beyond the confines of a traditional gym.
With a request for £40,000 for a 5% stake, the husband-and-wife team captivates the Dragons with their innovative approach to health and wellness. As the couple highlights the community-driven nature of their program, the Dragons must decide if this fresh take on fitness warrants their investment.
Empowering Women with the Ivee Jobs App
Sisters Lydia and Amelia Miller pitch Ivee Jobs, an app designed to help women re-enter the workforce through flexible job opportunities. The platform connects women with vetted employers, offering job-seeking resources and support. Inspired by their mother’s workforce challenges, Ivee aims to transform the employment landscape for women returning after a career break.
With a request for £75,000 in exchange for a 3% equity stake, the sisters impress the Dragons with a polished presentation. The concept strikes a chord with some Dragons, but the ultimate question is whether it will result in an investment deal for the ambitious entrepreneurs.
Catch all the drama and decisions on Dragons’ Den, airing Thursdays throughout October on BBC One at 8pm. Stay tuned for more business breakthroughs and entrepreneurial dreams coming to life.
