NBA makes a comeback in China after six-year hiatus due to pro-democracy tensions
NBA Returns to China with Sold-Out Preseason Game in Macau
Rekindling NBA-China Relations After Pro-Democracy Tweet Fallout
The break in NBA games played in China ended with a highly anticipated preseason match in Macau, featuring the Brooklyn Nets and the Phoenix Suns. This game marked the NBA’s return to the lucrative Chinese market, following a six-year absence due to tensions arising from a pro-democracy tweet in 2019.
Fan Excitement and Economic Impact
The Venetian Arena in Macau was filled to capacity with enthusiastic fans eager to witness live NBA action. David Jin, a longtime Suns supporter from Shenzhen, expressed his excitement, noting the NBA’s appeal and his willingness to support games in mainland China. Jin spent approximately 5,000 yuan ($700) on tickets and travel.
- Over 125 million people play basketball in China.
- The event reaffirmed the NBA’s efforts to reconnect with this vast audience.
Notable Attendances and Cultural Exchange
NBA Commissioner Adam Silver emphasized the significant interest in the league throughout China. The visit to Macau was also seen as a valuable cultural exchange opportunity. Nets head coach Jordi Fernandez highlighted the experience as an eye-opener and chance to connect with Chinese fans.
Meanwhile, Suns head coach Jordan Ott shared his players’ excitement about performing before a sold-out crowd in a new environment. Among the audience was David Beckham, adding star power to the event.
Strategic Partnerships and Future Collaborations
On the same day, the Chinese Basketball Association and the NBA announced a new strategic partnership. This agreement aims to provide further opportunities, such as Chinese team participation in NBA Summer League and WNBA preseason games in the U.S.
| Event | Location | Significance |
|---|---|---|
| NBA Preseason Game | Venetian Arena, Macau | NBA’s return to China |
| Strategic Partnership | China & U.S. | CBA and NBA collaboration |
Macau: A Strategic Venue Choice
Choosing Macau for the return game allowed the NBA a “soft landing,” avoiding direct entry into mainland China. The region’s status as the sole legal hub for casino gambling in China, along with its proximity to Hong Kong, presented an ideal setting for this landmark event.
Fans, including Qin Junhong, a local student who enjoyed the game with friends, showcased excitement rather than dwelling on past disputes. The atmosphere featured lively interactions at NBA-themed booths and shops sprinkled with league partner logos, embodying the spirit of international sports and cultural fusion.
