Paramount Announces Closure of MTV Channels Across Europe
Paramount Plans Significant Retreat from Linear TV Across Europe
MTV Channel Closures in the UK
Paramount, a leading US media company, is gearing up for a significant reduction in its presence in the linear television sector across Europe. Several MTV channels, including MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live in the UK, are slated to go off air by December 31, 2025. Despite these closures, the flagship MTV channel, MTV HD, which has shifted towards reality and entertainment content, will continue to be available.
Shifting Trends in Entertainment Consumption
The decision to withdraw is part of a broader trend as audiences increasingly favor digital platforms like YouTube and TikTok for music consumption, steering away from traditional linear music channels. This strategic move by Paramount is a reflection of evolving viewership habits, as people opt for on-demand content streaming over scheduled programming.
Wider Strategic Realignment Across Europe
The UK is not alone in this recalibration. Paramount is taking steps to realign its international offerings, affecting several markets in Central and Eastern Europe, including Poland and Hungary, where MTV music channels alongside TeenNick, NickMusic, Comedy Central Extra, and the Paramount Network are expected to close by the end of 2025. Additionally, similar actions are anticipated in the Benelux region, which may involve discontinuing local variants such as MTV 80s and MTV 00s.
Impact on Germany and Austria
In Germany and Austria, Paramount also plans to wind down MTV-branded channels. One TV platform operator has already informed its B2B customers about the closure of MTV Live HD. This reflects Paramount’s shift in strategy across Europe as audiences redefine their viewing preferences.
Looking Forward
Despite attempts to reach out for comments, Paramount’s German and international press departments have remained silent on this development. This major transformation underscores a pivotal shift in the media landscape, prompting broadcasters to adapt to the changing tides of viewer demand.
