Domino’s Unveils Irresistibly Delicious Brand Refresh That Will Make You Say Mmm
Domino’s Unveils Bold New Brand Refresh to Captivate Pizza Lovers
Domino’s Modern Makeover Targets Next-Gen Pizza Enthusiasts
Domino’s Pizza Inc., the world’s largest pizza company, is undergoing its first brand overhaul in 13 years. This fresh initiative aims to combine Domino’s heritage with a lively, contemporary look and feel that appeals to the current generation of pizza lovers. Inspired by both past and present, Domino’s transformation is designed to engage an evolving customer base.
Key Elements of Domino’s Refresh: New Jingle by Shaboozey
A standout element of the brand update is a catchy new jingle, “Dommmino’s,” crafted by five-time GRAMMY®-nominated artist Shaboozey. This audio signature is set to resonate across multiple touchpoints, including TV, digital advertising, and Domino’s online platforms. Shaboozey’s distinctive voice adds excitement to the brand, making the jingle as irresistible as the pizzas themselves.
Revamped Packaging and Vibrant Visuals
The brand refresh introduces dynamic changes in packaging, sporting bold and bright visuals that feature an uncluttered, instantly recognizable design centered around Domino’s iconic logo. Colors are hotter and more vivid, aligning with the company’s commitment to delivering sizzling hot pizzas. The reinvented boxes for Domino’s signature Handmade Pan and Parmesan Stuffed Crust pizzas stand out with a luxurious black and metallic gold aesthetic.
Enhanced Digital and In-Store Experience
Domino’s is not only revamping its physical presence but also enhancing digital and in-store experiences. The updated look will be featured across dominos.com and the ordering app, presenting a fresh and youthful vibe. Additionally, revamped team member apparel includes playful new T-shirts, bold aprons, and hats, all celebrating the updated brand.
Strategic Vision and Customer Focus
Executive Vice President and Global Chief Marketing Officer Kate Trumbull emphasized the brand’s strategic vision, stating, “Our focus is back on crafting and delivering the most delicious products. With our Hungry for MORE strategy, we underscore this by integrating ‘craveability’ directly into our brand identity. You can’t say ‘Domino’s’ without saying ‘mmm’.” This brand refresh symbolizes an ongoing commitment to innovation while honoring long-standing traditions.
About Domino’s Pizza®
| Founded | 1960 |
|---|---|
| Global Reach | Over 21,500 stores in 90+ markets |
| 2024 Digital Order Percentage (U.S.) | 85% |
| Recent Sales (Trailing 4 Quarters) | $19.4 billion |
As a leading name in the fast-food industry, Domino’s has built a substantial global presence with more than 21,500 stores in over 90 markets. The brand continues to leverage digital platforms effectively, accounting for a significant share of their total sales.
About Shaboozey
Shaboozey, an artist renowned for his unique blend of alternative country and hip-hop, brings a fresh energy to Domino’s new jingle. With a career marked by standout collaborations and top-charting hits, Shaboozey’s involvement is a testament to Domino’s commitment to engaging a diverse and modern audience. His work has been applauded for pushing genre boundaries and adding depth to contemporary music.
