Lay’s Unveils Major Rebranding After Shocking Survey Reveals 42 Percent of Consumers Unaware Chips Use Potatoes

Lay’s Embraces New Look with Focus on Natural Ingredients

Lay’s Revamps Packaging and Ingredients

In a bid to reconnect with its roots, Lay’s, owned by PepsiCo, is undergoing a significant transformation. The iconic brand is shedding artificial additives and introducing a fresh look for its packaging. The new design features a matte finish mimicking wooden planks akin to a potato crate, placing an unmistakable emphasis on its potato origins.

Focus on Real Ingredients

Lay’s new packaging will boldly display a potato image alongside the statement “Made with real potatoes.” This change comes in response to a 2021 survey indicating that 42% of consumers were unaware that Lay’s chips are made from potatoes. By eliminating synthetic colors and flavors from its baked, kettle-cooked, and original chips, Lay’s assures customers that the taste will remain unchanged while catering to increasing demand for natural products.

Industry Shift Towards Natural Ingredients

This shift aligns with Health Secretary Robert F. Kennedy Jr.’s push for companies to eliminate artificial ingredients from their products. As Lay’s embraces this industry trend, the brand hopes to enhance its appeal across varied consumer demographics.

Lay’s Sales Challenges Amid Market Changes

PepsiCo has seen a gradual decline in Lay’s sales over the past three years, with revenues slipping every quarter. This downturn reflects a broader consumer shift away from classic snack brands, largely attributed to escalating prices that impact purchasing decisions across all income levels.

For further insights into these transformative changes within the snack industry, visit Emegypt for detailed analyses and updates.