Inside Binance’s Comeback: How Treasury Talks and Tokyo Push Drive Their Strategy
Recent blockchain data confirms a significant resurgence for Binance, largely attributed to CEO Changpeng “CZ” Zhao’s extensive lobbying efforts. This strategic outreach has enabled Binance to regain its foothold as a leading player in the cryptocurrency markets. Over the past half-year, Binance has been quietly, yet strategically, rebuilding its global presence through diplomatic engagement and strategic partnerships that have reshaped investor confidence.
On-Chain Data Highlights Binance’s Recovery
According to data shared by CryptoQuant, Binance has shown a remarkable recovery in its Bitcoin outflow share among global exchanges. This share, which had dropped below 25% following regulatory pressures in late 2024, has surged back to nearly 40% by September 2025. This recovery aligns closely with Binance’s diplomatic moves, including key meetings with the US Treasury and policy initiatives in Hong Kong.
Strategic Moves and Regulatory Engagement
While Binance has yet to receive formal relief from US regulators, its efforts to adjust anti-money laundering monitoring requirements are seen as a step towards regulatory normalization. Efforts in Asia have also proved fruitful, with CZ attending WebX Tokyo 2025 and conducting high-profile interviews in Hong Kong to advocate for more rapid legislative developments.
Surge in Investor Trust and Stablecoin Deposits
Binance’s strategic steps have coincided with an increase in stablecoin deposits and derivatives trading – key indicators of renewed user trust. The narrative around Binance is shifting from mere survival to resurgence, positioning the exchange as both “compliant and innovative.”
Binance Leads Q3 Crypto Inflows
These extensive lobbying efforts have paid off, enabling Binance to secure its dominance once again in the centralized exchange sector. In Q3 2025, Binance recorded a remarkable $14.8 billion in net inflows, predominantly driven by robust stablecoin deposits. These inflows reflect investors’ readiness to reallocate funds into key assets such as Bitcoin, Ethereum, and BNB.
Rivals Struggle to Keep Pace
Meanwhile, Binance’s competitors have faced challenges in matching its growth. OKX reported $1.61 billion in inflows, and Bybit recorded $1.33 billion during the same period. These figures underscore Binance’s strengthened market position following its strategic initiatives.
