Oilers under fire for allegedly diverting most charity funds for personal gain

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Oilers under fire for allegedly diverting most charity funds for personal gain

A recent investigation has raised serious questions about the Edmonton Oilers Community Foundation’s fundraising practices. The report, conducted by Brett McKay of the Investigative Journalism Foundation, scrutinizes the operations of the popular 50/50 charity raffle held by the Oilers over the past few years.

Concerns Over Fund Allocation

Documents obtained by McKay reveal that between 2021 and 2024, the Edmonton Oilers Community Foundation paid approximately $81 million in licensing and rights fees to Win50. This company operates the 50/50 raffle and is a subsidiary of the Oilers Entertainment Group. Such payments have sparked debates about the actual allocation of funds intended for charitable purposes.

During the Oilers’ run in the 2024 Stanley Cup playoffs, the foundation raised over $102 million. However, only about $20 million, less than 20%, was designated for charity. The remaining funds were utilized for jackpots, administrative fees, and other related costs.

Expert Reactions

Kate Bahen, the managing director of Charity Intelligence Canada, expressed her dismay at these findings. She stated, “I think this is shocking. Canadians are often surprised to see how funds are distributed.” She further clarified the misconception around the 50/50 raffle structure: “It’s not 50/50. It’s 50% to the winner, 27.7% to Win50, and charities receive roughly 20%.”

Comparative Analysis with Other Teams

The Edmonton Oilers’ charitable contributions stand in stark contrast to those of other Canadian hockey teams. For instance:

  • Maple Leafs’ MLSE Foundation: 42.2% available for charity
  • Montreal Canadiens Children’s Foundation: 36.9%
  • Winnipeg Jets’ True North Youth Foundation: 34.8%

Responses from Oilers Management

Tim Shipton, Vice President of Communications and Gaming for the Oilers Entertainment Group, refrained from disclosing specific expenses or profits associated with Win50. He indicated that competitive market conditions have made 50/50 raffles increasingly saturated. Shipton noted that substantial resources are allocated to maintain the raffle’s success, including costs related to advertising and technology.

However, Bahen believes that Canadian expectations for transparency in charitable activities are high. “When you say you’re raising money for charity, the beneficiaries should be clear,” she asserted.

Call for Transparency

The investigation has led to a broader discussion about the need for increased transparency in charitable fundraising, especially for large organizations like the Oilers Entertainment Group. Many are questioning whether a higher percentage of the revenue should be directed to charitable causes, allowing donors to feel more assured about their contributions.

The debate continues, with many calling for more accountability and clearer communication regarding fund allocation. What are your thoughts on this issue? Should the Oilers Community Foundation enhance its transparency regarding charitable contributions?