Hyatt Inclusive Collection Launches Revolutionary Shift in Resort Marketing Strategy
Hyatt Inclusive Collection (HIC) has unveiled a groundbreaking shift in its resort marketing strategy with the “Time Here is Worth More” campaign. This initiative emphasizes the importance of enriching travel experiences, highlighting a shift in the hospitality industry from providing mere amenities to offering deeper, meaningful connections.
Focus on Emotional Enrichment
Ana Tomicevic, vicepresident and global brand leader for HIC, explained how travelers are increasingly seeking experiences that enrich their wellbeing and strengthen relationships. According to a study named the “Time Rich Report,” 82% of Americans desire more quality time and 62% view travel as an opportunity for such experiences. This observation spans solo travelers as well as those traveling with companions.
Health and Mindfulness at the Core
To enable more profound experiences, HIC has teamed up with Deepak Chopra, M.D., to introduce “Mindful Moments Yoga,” inspired by DeepakChopra.ai. This yoga and meditation series will be available throughout HIC’s 140+ resorts in Mexico, the Caribbean, Central America, and Europe. Chopra has also joined HIC’s Wellbeing Collective Advisory Board.
- SUP Yoga sessions at Hyatt Zilara
- Bike tours at Impression by Secrets
- Art classes at Hyatt Vivid
- Mystery Box Challenges with MasterChef Junior at select Dreams Resorts
These activities aim to offer travelers opportunities to connect and be more present during their vacations.
Empowering Travel Advisors
Tomicevic encourages travel advisors to explore the diverse experiences available at all-inclusive resorts. By utilizing HIC’s Confidant Collective—a specialized online educational platform and loyalty program—advisors can help clients find travel experiences that go beyond typical amenities, enriching relationships and sparking creativity.
Tomicevic concluded by noting that the insights gained from their campaign allow advisors to suggest travel plans that provide lasting memories, offering more than just a holiday but a valuable experience.
