Turning Point USA by Charlie Kirk Unveils Exciting Super Bowl Halftime Counterprogramming

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Turning Point USA by Charlie Kirk Unveils Exciting Super Bowl Halftime Counterprogramming

Turning Point USA, founded by the late activist Charlie Kirk, unveiled its plan to host an alternative Super Bowl halftime show. The event, named “The All-American Halftime Show,” will take place on February 8, 2026, coinciding with the NFL’s Super Bowl in Santa Clara, California. This announcement came shortly after the NFL chose Bad Bunny as the Super Bowl LX halftime performer.

Turning Point USA’s Counterprogramming Plans

Positioned as a celebration of “faith, family, and freedom,” the show aims to present a musical lineup that reflects these themes. Erika Kirk, the newly appointed CEO of Turning Point USA, took over after Charlie Kirk’s recent passing. Further details and artist announcements are expected in the coming months.

Audience Participation

The official website invites public input on preferred music genres for the event. Options such as Americana, Classic Rock, and Country are included, allowing attendees to shape the performance lineup.

Reactions to the NFL’s Halftime Selection

The NFL’s choice of Bad Bunny sparked mixed reactions. As one of the most popular artists globally, his selection was backed by Apple Music and Roc Nation. However, some, including former President Donald Trump, criticized the choice, showcasing the varied opinions surrounding the announcement.

Political Controversies

Bad Bunny has clashed with the Trump administration due to its immigration policies. His recent world tour excluded the United States, citing potential ICE interventions. Following the halftime announcement, ICE agents were reported to be present at Levi’s Stadium, enforcing immigration laws during the event.

Halftime Counterprogramming Tradition

Super Bowl counterprogramming is not a new phenomenon. Popular alternatives like the Puppy Bowl have aired on Animal Planet since 2005. These events offer diverse entertainment options, airing at different times or on various platforms, typically around the Super Bowl.