Iconic 169-Year-Old Retailer Closing 36 Stores: What It Means for Shoppers
The Orvis Company, an iconic 169-year-old retailer, is set to close 36 stores by 2026. This decision is part of a strategic plan to refine its retail operations amid rising tariffs.
Orvis Store Closures
The closures will include 31 retail stores and five outlet locations. This move aims to create a more focused retail store portfolio and leverage retail partners more effectively.
Reasons Behind the Decision
- Rising tariffs are impacting the retail sector, prompting businesses to streamline operations.
- Orvis is shifting its focus to core strengths, aiming for a durable brand model.
Orvis President Simon Perkins stated that this effort is about ensuring the company remains a leader in innovation and serves its communities effectively.
Impact on Other Retailers
Orvis is not alone in its response to tariffs. Other retailers, like Macy’s, are also adjusting their operations due to mounting cost pressures. Macy’s, for instance, has been closing underperforming stores as part of its profitability strategy.
Looking Ahead
Orvis plans to invest in key areas such as gear, apparel, outdoor experiences, and conservation. The company will also phase out older products, offering special savings on final stock items.
Continued Commitment
Despite the downsizing, Orvis remains committed to its customer base and continues to protect wild places. The company collaborates with over 550 independent dealers and several national outdoor retailers.
As retailers navigate tariff landscapes, strategic decisions like Orvis’s store closures become necessary to maintain growth and sustainability in the long run.
