Celebrate the Holidays with the Return of the Indigenous Pop-Up at Toronto Eaton Centre
The Indigenous pop-up at Toronto Eaton Centre is returning for the holiday season, marking its second edition. This initiative features the fully Indigenous-owned department store, aaniin, which translates to “hello” in Ojibwe. The pop-up will operate from November 1, 2025, until January 2026.
Celebrating Indigenous Culture and Entrepreneurship
The aaniin pop-up is designed to showcase Indigenous languages, culture, and entrepreneurship. It will take place on the second floor of the Eaton Centre, offering a diverse range of products from Indigenous-owned brands.
Vendor Lineup
- aaniin
- Assinewe Jewelry
- Cheekbone Beauty
- MINI TIPI
- Moccasin Joe Artisan Coffee Roasters
- Odemini Giizis Café
- Outlier Leather
- Urban Native Era
This year’s vendor lineup includes established brands and newcomers from across Turtle Island, offering visitors a chance to explore a variety of Indigenous products.
Grand Opening Celebration
The grand opening is scheduled for November 1 and will feature an array of activities. Attendees can enjoy:
- Giveaways
- Drinks and snacks
- Traditional dancing
- Interactive activities
- Photo booths
- Meet-and-greet with founders
New Features in 2025
This year’s pop-up will also introduce the Bimaadiziwin Marketplace. This online bazaar, developed from aaniin’s Business Growth Cohort, allows Indigenous entrepreneurs to reach broader audiences and apply their learning in a digital format.
Supporting Reconciliation through Indigenous Business
Chelsee Pettit, the founder of aaniin and an Anishinaabe entrepreneur from the Aamjiwnaag First Nation, emphasizes the importance of Indigenous economic empowerment. “Supporting Indigenous businesses is a direct path to reconciliation,” she states.
Last year’s pop-up was a significant success, achieving sales targets within the first ten days. This year, aaniin aims to highlight the creativity and resilience of Indigenous creators, inviting shoppers to support this vital movement.
Conclusion
As the holiday season approaches, the return of the Indigenous pop-up at Toronto Eaton Centre promises to be a meaningful experience. Visitors can engage with Indigenous culture while supporting local entrepreneurs. Discover the unique offerings and contribute to reconciliation during this special event.
