Paramount to Phase Out Select MTV Channels in the UK

Paramount Global is set to discontinue several UK-specific MTV-branded cable networks. BBC News reported that channels like MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live will cease broadcasting by the end of December. However, the flagship MTV channel will remain operational through pay TV platforms, focusing on unscripted content.
Impact on MTV Channels in the UK
The changes mark a significant shift for the MTV brand in the United Kingdom and Ireland. The affected channels are scheduled to stop broadcasting, highlighting Paramount’s strategy to streamline its operations.
Channels Affected
- MTV Music
- MTV 80s
- MTV 90s
- Club MTV
- MTV Live
Future Plans for MTV in the U.S.
Similar changes may soon occur in the United States, where Paramount operates various MTV and BET-branded channels. This includes prominent channels like MTVU, MTV Classic, MTV Live, BET Jams, and BET Soul, which are currently featured in higher-cost programming tiers.
History and Evolution of MTV
MTV, which debuted in 1981 as the first 24-hour music television network, transformed popular culture through innovative programming and video jockeys. It broadcasted legendary events such as Michael Jackson’s “Thriller” premiere and Live Aid in 1985.
In 1997, MTV UK was launched, contributing to the rise of several television personalities and introducing original shows like “Ex on the Beach” and “Teen Mom U.K.” Over time, MTV UK shifted its focus from music videos to reality television programming.
Current Channel Operations
Despite the phase-out of the selected channels, Paramount still manages numerous other channels in the UK, including Channel 5, True Crime, and Legend, as well as localized Nickelodeon and Comedy Central channels. The company’s UK operations are part of a unified business unit that also incorporates its operations in Australia.
Paramount’s decision reflects ongoing changes within the media landscape, as traditional cable channels adapt to evolving viewer preferences and streaming services. The recent pause of the MTV Europe Music Awards signifies a further pivot in the brand’s direction.