Opinion: Discover MSNBC’s New Code of Principles as It Embarks on an Independent Journey from NBC
Today marks a significant shift in the media landscape with MSNBC stepping into a new era of independence. For nearly three decades, MSNBC has been associated with NBC News. That changes now as the network establishes its own independent newsgathering operation. This move is part of MSNBC’s commitment to transparency and core journalistic values.
Transition to Independence
MSNBC’s independence will begin outside of Washington, D.C., with a full detachment from NBC by month’s end. The network plans to rebrand as MS NOW, emphasizing its focus on delivering news, opinion, and world coverage with an independent voice.
New Code of Principles
With this transition, MSNBC has introduced a set of 10 core principles designed to guide its journalism and build trust with audiences:
- Integrity: Adhering to the highest ethical standards and advocating for press freedom.
- Accuracy: Committing to 100% accurate reporting and swiftly correcting any errors.
- Fairness: Ensuring open-minded reporting and giving subjects a chance to comment.
- Opinion: Opinion content is based on reported facts.
- Our Sources: Preferring named sources, with anonymity as a last resort.
- Emerging Technologies: Utilizing AI tools responsibly without replacing authentic journalism.
- Perspectives: Reflecting a range of viewpoints in coverage.
- Transparency: Disclosing any commercial ties affecting editorial content.
- Independence: Avoiding conflicts of interest and ensuring unbiased news judgment.
- Who We Are: Upholding high professional standards in all circumstances.
Leadership Statement
Brian Carovillano, MSNBC’s senior vice president of standards, emphasized the importance of these principles during a recent interview. Carovillano highlighted the critical role journalism plays in democracy, noting that trust in media is at a historic low. He believes MSNBC’s principles can help restore that trust.
AI and Emerging Technologies
MSNBC acknowledges the growing role of AI in media. They pledge to use AI tools to enhance journalism while maintaining transparency and ensuring it doesn’t replace human reporting.
This transformation signifies a new chapter for MSNBC as it seeks to redefine its identity and strengthen relationships with its audience through clear, principled journalism. Keep following Emegypt for the latest on MSNBC’s independent journey.
