Why You Shouldn’t Underestimate Bari Weiss
Bari Weiss has emerged as a significant figure in contemporary journalism, particularly with her recent appointment as the editor in chief of CBS News. This decision, made by David Ellison of Paramount Skydance, comes after his acquisition of The Free Press, a publication Weiss co-founded.
Weiss’s Impact and Background
Weiss gained prominence after her notable resignation from The New York Times in 2020. Her departure was marked by a critical resignation letter that highlighted her discontent with the paper’s deviation from its core journalistic principles. Following this, she launched The Free Press, a Substack initiative that grew rapidly, attracting 1.5 million readers. Paramount’s recent acquisition of this platform highlights her ascendancy and the value seen in her approach to journalism.
CBS News Appointment
Weiss’s new role at CBS News has stirred mixed reactions. Some staff members expressed discomfort, with reports of anxiety over potential layoffs. However, others remain hopeful about her influence on the network’s direction. The network, once revered as the “Tiffany network,” faces challenges in a shifting media landscape. Weiss’s appointment is seen as part of a strategic attempt to revitalize its brand.
Challenges and Opportunities
Critics argue Weiss’s lack of broadcast experience as a potential weakness. However, her track record suggests otherwise. Her vision emphasizes traditional journalism’s return, focusing on rigorous reporting and deep sourcing. This approach aligns with CBS News’s historical values and could rejuvenate its relevance among media outlets.
Friends and Founders
The Free Press, co-founded by Weiss, her wife Nellie Bowles, and her sister Suzy Weiss, is a successful digital media venture. Their collective efforts have crafted a platform that rivals established media and emphasizes integrity in reporting. The publication thrives on holding powerful institutions accountable, a mission paralleling CBS News’s historic role.
A Forward-Looking Vision
Bari Weiss embodies a belief in the power of journalism to inform and engage. Her appointment signifies a potential shift at CBS News towards embracing robust, fearless journalism. As the media landscape continues to evolve, Weiss’s influence might signal a revitalized era for CBS, firmly rooted in its cherished traditions.
