Gushers Brings Back Iconic ’90s FruitHead Ad as a Spooky Halloween Thriller Featuring Award-Winning Actor Bradley Whitford
This Halloween, Gushers is reprising a beloved piece of ’90s nostalgia by releasing a new horror-themed short film based on its iconic Fruitheads commercial. This revival responds to fan conversations about the original ad that stirred fear and fascination for decades.
FruitHead: A Haunting Reimagination
The short film, titled “FruitHead,” has been crafted in collaboration with Imagine Entertainment and directed by Mike Diva, known for his unique visual storytelling. The film features award-winning actor Bradley Whitford alongside viral creator Chester Collins.
Plot Overview
The narrative dives into the eerie fate of a character from the original Fruitheads ad, who is cursed to live as a FruitHead. Now an adult, portrayed by Collins, he seeks vengeance against the director, played by Whitford, who transformed his life through a cursed bag of Gushers.
Fan Engagement and Event
This initiative aims to engage fans who have long discussed the original commercial on social media. Stephanie Lensing, Brand Experience Manager at General Mills, expressed excitement over reimagining the classic ad, combining horror with the brand’s signature humor.
- Film release: “FruitHead” available at Gushers.com/fruithead-horror
- Event: Creepy oranges will haunt New York City streets on October 9 from 3-9 PM ET at Village Works Bookstore
- Festival debut: Brooklyn Horror Film Festival this fall
- New packaging: Theater-style Gushers boxes available in stores nationwide
Fans can take their Halloween experience further by following Gushers on TikTok and Instagram for exclusive content, FruitHead sightings, and behind-the-scenes looks. As the Halloween season approaches, Gushers combines nostalgia and excitement to bring a chilling experience to its audience.
