Gushers Brings Back Fruitheads in a Gripping Body Horror Film Starring Bradley Whitford
Gushers is reviving its iconic 1990s “Fruitheads” campaign in a thrilling new short film directed by Mike Diva. The film takes a nostalgic yet eerie twist, transforming the original fun of the candy’s advertising into a body horror experience.
Returning to Creepy Nostalgia
In the short film, Bradley Whitford, known for his roles in “Get Out” and “The Cabin in the Woods,” plays the director of the original commercials. The narrative follows his character as he seeks authenticity through dark magic, aiming to create candy that physically alters children who consume it. However, he faces repercussions from a vengeful actor, Chester Collins, who suffers from a grotesque strawberry head due to the director’s actions.
Campaign Launch and Promotion
Stephanie Lensing, the brand experience manager for Gushers at General Mills, highlighted the campaign’s significance, stating, “The Fruitheads ad has lived rent-free in the heads of Gushers fans for nearly 30 years.” To celebrate this nostalgia, Gushers has launched the film during the Halloween season, combining horror and humor, appealing to fans old and new.
Where to Watch the Film
- The film will be available across popular platforms including YouTube, TikTok, and Instagram.
- It was first teased at the Village Works Bookstore in New York on October 9, where fans received special giveaways.
- The film is scheduled for screening at the Brooklyn Horror Film Festival from October 16 to 25.
Exciting New Features
During the festival, Gushers will introduce a new packaging design, featuring theater-style boxes. This revival not only aims to capture the essence of the nostalgic ads but also engages a contemporary audience.
The Gushers “Fruitheads” campaign is set to resonate once again, blending childhood memories with the excitement of horror, perfect for the Halloween season.
