Kylie Jenner Sparks Controversy with Handcuffed Jail-Themed Promo Video for Latest Cosmetics Launch
Kylie Jenner is sparking heated discussions with her latest promo for the King Kylie Cosmetics collection. The 28-year-old reality star shared a video on Instagram that features her styled in a provocative outfit, handcuffed and walking through a jail hallway, accompanied by police officers. Critics and fans have expressed starkly opposing views on the imagery used in the promotional clip.
Kylie Jenner’s Controversial Promo Video
The short video showcases Jenner in a black leather bra and micro shorts adorned with silver chains. She completed her look with black fishnet tights and chunky silver jewelry. Her long, dark hair fell in loose curls, accentuated with teal streaks, reminiscent of her “King Kylie” era from the mid-2010s.
Reactions to the Video
While some fans praised the video, expressing excitement about the upcoming cosmetics collection, many critics expressed outrage. Online commentators on platforms like Reddit pointed out the insensitivity of using such imagery amid serious discussions on policing and immigration enforcement in the U.S.
- One user stated, “Kylie Jenner drops a handcuffed hot-pants photoshoot to promote cosmetics. This isn’t satire; it’s American rot.”
- Another lamented, “She is out of touch,” highlighting the disconnect between the promotional content and current events.
- Critics noted the concurrent “No Kings” protests against perceived authoritarianism and questioned the choice to revive her “King Kylie” branding.
Historical Context
This new launch brings back Jenner’s mid-2010s persona, a time when she exuberantly embraced edgy styles and bold looks. The King Kylie Cosmetics brand was initially established around the same period, contributing significantly to her beauty empire’s success.
Comparisons to Past Controversies
Critics have drawn parallels between Jenner’s recent marketing approach and her sister, Kendall Jenner’s, infamous 2017 Pepsi ad. That campaign faced significant backlash for being tone-deaf, leading to its immediate withdrawal by Pepsi.
- In the Pepsi ad, Kendall tries to defuse tension between protesters and police by offering a can of soda.
- This sparked outrage, prompting Pepsi to apologize and acknowledge their failure to grasp the prevailing social issues.
Currently, Kylie Jenner has not publicly addressed the backlash regarding her new promo video. Emegypt has reached out for comment from her representatives.
