Ticketmaster partners with Venues NSW to boost fan experience through innovative ticketing solutions

In a significant move to enhance the fan experience in New South Wales, Venues NSW has selected Ticketmaster Australia as its official major ticketing partner. This collaboration unites eight of the state’s prominent venues under a single ticketing platform for the first time.

Transforming the Ticketing Landscape

This partnership aims to provide a streamlined and secure ticketing experience for fans attending various events, from NRL finals at Accor Stadium to sold-out concerts at Allianz Stadium, and even intimate shows at Wollongong’s WIN Entertainment Centre.

Key Features of the Partnership

• One Account, All Venues: Fans can buy, store, and manage tickets for all eight venues using a single Ticketmaster account.
• Fast and Smart Entry: Attendees benefit from digital tickets designed for quick access and enhanced security.
• Personalised Fan Experience: Ticketmaster’s advanced data technology will provide tailored event recommendations and exclusive offers.
• Unmatched Security: Each ticket will be verified and backed by industry-leading technology for extra peace of mind.

Quotes from Leaders

Stephen Saunders, Group GM Event Acquisition and Partnerships at Venues NSW, expressed enthusiasm about working with Ticketmaster. He stated, “We look forward to delivering their world-class ticketing experience and introducing new events to our venues.”

Gavin Taylor, Managing Director of Ticketmaster Australia, emphasized the significance of this partnership. “This is a milestone moment for Ticketmaster. We’re excited to streamline the ticketing experience across iconic venues in NSW,” he noted.

Notable Venues Included

The partnership encompasses eight key venues in both metro and regional New South Wales:

• Sydney Cricket Ground
• Accor Stadium
• Allianz Stadium
• CommBank Stadium
• Penrith Stadium (reopening in 2027)
• WIN Stadium
• WIN Entertainment Centre
• McDonald Jones Stadium in Newcastle

This initiative builds on Ticketmaster’s 30 years of experience in the Australian market, emphasizing innovation and a fan-first service approach. The partnership will also support a busy calendar of international concerts and events, alongside various sporting activities in collaboration with organizations like NRL and Cricket Australia.

Conclusion

By partnering with Venues NSW, Ticketmaster aims to redefine the fan experience in ticket purchasing and access, setting a new standard for live events across New South Wales.