Ticketmaster Australia Forms Strategic Partnership with Venues NSW
Ticketmaster Australia has formed a significant alliance with Venues NSW to enhance ticketing services for major sports and entertainment venues. This partnership consolidates ticketing for eight major venues under one platform.
Details of the Partnership
The collaboration includes well-known venues such as:
- Accor Stadium
- Allianz Stadium
- McDonald Jones Stadium
- Penrith Stadium
- WIN Stadium
- CommBank Stadium
- Sydney Cricket Ground
With this agreement, fans can easily purchase, store, and manage their tickets through Ticketmaster’s digital platform. This streamlining is designed to make event attendance more convenient.
Collaboration with Sports Organizations
Ticketmaster will also work alongside Venues NSW’s sports partners, which include:
- NRL
- Rugby Australia
- Super Rugby
- A-Leagues
- Football Australia
- AFL
- Cricket Australia
This collaboration aims to enhance the fan experience by bringing exciting events to various venues across New South Wales.
Statements from Leadership
Stephen Saunders, Group GM of Event Acquisition and Partnerships at Venues NSW, expressed enthusiasm for the partnership. He stated, “We look forward to working closely with the Ticketmaster team to deliver their world-class ticketing experience.”
Gavin Taylor, Managing Director of Ticketmaster Australia, commented on the milestone, saying, “By teaming up with Venues NSW, we’re streamlining the ticketing experience across some of the state’s most iconic venues.”
Benefits for Fans
This partnership unlocks new opportunities for fans to engage with live experiences. It marks a significant advancement in how audiences access events in New South Wales.
