Ferrero Launches Thrilling Tic Tac TWO Campaign with Ticketmaster and Avolta Partnership
Ferrero has launched an innovative promotional campaign featuring its Tic Tac TWO collection, partnering with Avolta and Ticketmaster. This initiative will take place at select airports from mid-September through October, specifically targeting high-traffic locations.
Campaign Details
The Tic Tac TWO promotion allows travelers to win a Ticketmaster voucher valued at €300 (approximately US$347). This campaign is designed to attract Gen Z and Millennial consumers, leveraging the brand’s historical connection with music and festival culture.
Key Locations
- Barcelona
- Ibiza
- Palma de Mallorca
These locations have been chosen to maximize engagement with the target audience. To enter the competition, travelers must be members of the Club Avolta loyalty program. By purchasing two Tic Tac TWO products, they will be eligible for a chance to win one of the ten vouchers available at each location.
Innovation and Strategy
Sergio Salvagno, the General Manager of Ferrero Travel Market, highlighted the campaign as an example of Ferrero’s evolving travel retail strategy. The partnership aims to connect effectively with diverse consumer profiles and changing purchasing behaviors.
“The launch of Tic Tac TWO represents an exciting new chapter for the brand in travel retail,” said Salvagno. The campaign will also feature a branded newsletter and push notifications for Club Avolta members to enhance visibility and encourage participation.
Conclusion
This collaboration with Avolta and Ticketmaster signifies Ferrero’s commitment to innovation and creating engaging experiences for modern travelers. The Tic Tac TWO campaign is a strategic move to refresh the brand’s image and appeal to younger audiences.
