Ferrero and Avolta Launch Exciting Tic Tac TWO Partnership with Ticketmaster Campaign
Ferrero Travel Market has introduced an innovative promotional campaign, collaborating with Avolta and Ticketmaster. This partnership aims to enhance the market launch of Tic Tac TWO, the brand’s first travel retail sugar-free product.
Campaign Highlights
The new Tic Tac TWO was unveiled at the 2024 TFWA Tax Free World Exhibition. Its popularity quickly spread among international travelers, thanks to its sugar-free and double-layered flavor appeal. Specifically crafted for travel retail, the campaign offers customers a chance to win Ticketmaster vouchers valued up to €300.
Tic Tac TWO and Ticketmaster Partnership
This collaboration celebrates the longstanding relationship between Tic Tac and music culture, engaging younger audiences through socially shared experiences. The promotion runs from mid-September through October at major airports in Barcelona, Ibiza, and Palma de Mallorca, targeting Gen Z and Millennial demographics.
- The promotion is exclusive to Club Avolta loyalty program members.
- Participants enter by purchasing two Tic Tac TWO packs.
- Each purchase enters travelers into a draw for one of ten €300 Ticketmaster vouchers at each location.
Enhanced Engagement
The campaign’s visibility is enhanced through a branded newsletter and Club Avolta member notifications. This approach aims to attract maximum participation from travelers.
Sergio Salvagno, General Manager of Ferrero Travel Market, views this campaign as a transformative step for the brand. He highlights its dual focus on innovation and creating engaging traveler experiences.
Product Details
Tic Tac TWO is available in two delightful flavors: Strawberry & Lime, and Spearmint Fresh & Mild. Each pack contains 38 pieces, which are twice the size of traditional Tic Tac items, adding to its unique offering.
