Ferrero partners with Avolta and Ticketmaster to unveil Tic Tac Two travel retail campaign
Ferrero Travel Market is making waves with the launch of the Tic Tac Two travel retail campaign. This initiative, in collaboration with Avolta and Ticketmaster, marks the debut of Tic Tac Two in travel retail environments.
Tic Tac Two: A New Sugar-Free Experience
The campaign is designed to resonate with young consumers, particularly Gen Z and Millennials. Ferrero’s first sugar-free product line debuted at the 2024 TFWA World Exhibition and quickly gained attention among young travelers.
- Tic Tac Two features a sugar-free formula.
- The product is available in two enticing flavors: Strawberry & Lime and Spearmint Fresh & Mild.
- Each box contains 38 Tic Tac Twos, which are significantly larger than classic Tic Tac pills.
Exclusive Travel Retail Locations
From mid-September to October, the campaign will be showcased in high-traffic airports. Key locations include:
- Barcelona
- Ibiza
- Palma de Mallorca
This strategic positioning aims to capture the attention of travelers seeking new experiences and flavors.
Win Big with Ticketmaster
The travel retail-exclusive promotion includes a competition offering the chance to win Ticketmaster vouchers worth up to €300 (US$347). This initiative highlights Tic Tac’s engagement with music and festival culture, appealing to younger audiences.
- The competition is open to travelers enrolled in Club Avolta.
- Participants must purchase two Tic Tac Two products to enter.
- Ten winning vouchers are available at each location.
Driving Awareness
To enhance participation, Ferrero has implemented a comprehensive awareness strategy. This includes:
- A branded newsletter
- Push notifications to Club Avolta members
Ferrero’s Vision for Travel Retail
Sergio Salvagno, General Manager of Ferrero Travel Market, expressed excitement about the launch. He stated that it represents a significant milestone in the brand’s travel retail journey. The collaboration with Avolta and Ticketmaster showcases not only product innovation but a deeper connection to modern consumer experiences.
Overall, the Tic Tac Two campaign is a testament to Ferrero’s commitment to evolving its travel retail strategy. It aims to connect more effectively with diverse consumer profiles and adapt to shifting purchasing behaviors.
