Apple’s Streaming Service and App Blur the Lines: What’s the Difference?
Apple has announced a rebranding of its video-on-demand streaming service, transitioning from Apple TV+ to simply Apple TV. This change was revealed in a press release primarily focused on the upcoming film F1: The Movie, which is set to premiere on December 12. The announcement subtly shifted the service’s identity, now referred to as Apple TV.
Understanding the Rebranding
The press release noted that Apple TV+ is now simply Apple TV, adopting a new identity. However, details on how this “identity” has shifted were not explicitly provided. As of this moment, users accessing the service through web browsers or smart TV applications still see the original Apple TV+ branding.
Comparison with Other Streaming Services
This mild rebranding effort is reminiscent of other streaming services. For instance, HBO Max recently underwent a similar name change, as did ESPN+ when it rebranded to ESPN. These changes can blur the lines between different services, making it less clear to consumers what separates them.
Implications of the Change
- Apple’s streaming service may now be harder to distinguish from its app, also named Apple TV.
- Previously, Apple referred to its streaming devices simply as Apple TVs until 2015.
- Today’s naming can lead to consumer confusion over the distinctions between hardware and software offerings.
Despite the changes, users can still access Apple’s streaming service independently from its hardware. However, watching content through Apple’s streaming devices does require the Apple TV app. This differentiation remains key as users explore Apple’s varying entertainment solutions.
