Apple TV Rebrand Unveils Vibrant New Identity as the ‘Plus’ Sign Disappears
Apple has officially rebranded its streaming service, dropping the “Plus” from its name. The service, now known simply as Apple TV, aligns its identity with both the connected smart TV device and the associated app.
New Identity for Apple TV
This rebranding was revealed in a press release on Monday, coinciding with the premiere of “F1: The Movie.” The statement announced the reformulation of the service and described its “vibrant new identity.” Apple has not provided additional comments regarding this decision.
History of Apple TV+
Previously branded as Apple TV+, the platform launched in November 2019. Its initial offerings included high-profile originals such as “The Morning Show.” The service has been a participant in the competitive landscape of standalone streaming platforms, contending against giants like Disney, Paramount, HBO, Netflix, and Amazon.
A Milestone Name Change
This marks the first name change for the streaming platform. Many competitors, such as HBO Max and Paramount+, have undergone multiple rebranding efforts. Apple’s decision emphasizes a streamlined identity for its streaming service and its hardware products.
Award-Winning Content
Since its inception, Apple TV has garnered significant recognition. To date, it has achieved:
- 553 awards won
- 2,562 award nominations
Among its acclaimed originals are the Emmy-winning series “Ted Lasso,” “The Studio,” and “Severance.” The service was also home to the Oscar-winning film “Coda.” Other notable titles include:
- “Pluribus”
- “Slow Horses”
- “Presumed Innocent”
- “Shrinking”
- “Dope Thief”
- “Your Friends and Neighbors”
- “The Buccaneers”
- “Foundation”
- “Invasion”
- “Loot”
- “The Last Frontier”
- “Acapulco”
- “Chief of War”
- “Palm Royale”
- “For All Mankind”
- “Schmigadoon!”
- “See”
- “Dickinson”
- “Pachinko”
The renaming to Apple TV signifies a new chapter in the platform’s evolution, affirming Apple’s commitment to delivering premium entertainment.
