Skims Unveils Controversial ‘Ultimate Bush’ Thong Stirring Social Media Frenzy
Kim Kardashian’s Skims brand recently introduced a daring new product, sparking extensive debate on social media. The latest addition, called “The Ultimate Bush,” features thongs with faux hair in different textures and colors. It’s a bold move that has generated both intrigue and controversy online.
Skims’ Controversial Launch
The innovative thong collection debuted on a Tuesday, accompanied by a promotional video styled like a 1970s game show. Titled “Does the Carpet Match the Drapes,” the game show parody features a host asking contestants whether their hair color matches the visible faux hair on the thongs. Although intended as humor, some viewers found the concept questionable.
Reactions and Backlash
- Within just an hour of posting on Instagram, the campaign video had nearly 500 comments.
- Responses varied widely, with some expressing disbelief and others humorously questioning the product’s existence.
Notably, Skims has previously launched other provocative products, such as nipple bras and face wraps. Each product has garnered significant attention and mixed reviews from consumers. Despite this, many releases have achieved viral popularity, further solidifying Skims’ reputation as a trendsetter in fashion.
Kim Kardashian’s Marketing Strategy
Kim Kardashian is no stranger to controversy, often leveraging it to promote her brand. Prior hints included a faux fur bikini, teasing the direction of Skims’ latest venture well before its official launch.
While some may find Skims’ bold approach perplexing, this strategy effectively keeps the brand in the public eye, ensuring ongoing discourse and visibility in the competitive fashion industry.
