Atlanta Hawks Extend Partnership with Delta Airlines Ahead of Upcoming NBA Season
The Atlanta Hawks have officially extended their partnership with Delta Airlines ahead of the upcoming NBA season. This multi-year agreement aims to enhance fan experiences both in and out of the arena. Delta continues its role as the Official Commercial Airline of the Atlanta Hawks and State Farm Arena.
New Offers for Fans
As part of this partnership, Delta introduces several fan engagement initiatives. The SkyMiles Upgrades Platform allows SkyMiles Members to gain exclusive rewards during home games and select events at State Farm Arena. By checking in through the Hawks and State Farm Arena mobile app, members can enter to win prizes, including:
- Seat upgrades
- On-court experiences
- Merchandise giveaways
Fans will have the opportunity to celebrate the partnership at the “Delta Day” game on October 25. The first 5,000 attendees will receive co-branded luggage tags. Additionally, upgraded lower-bowl tickets will be available for select SkyMiles Members.
Leadership Comments
Alicia Tillman, Chief Marketing Officer of Delta, emphasized the importance of this partnership. She stated, “Our extended partnership with the Atlanta Hawks reflects our commitment to delivering elevated, fan-first experiences.” The collaboration aims to highlight their shared roots in Atlanta.
During a special event to commemorate Delta’s Centennial year, Hawks Principal Owner Tony Ressler and Hawks President Andrew Saltzman were joined by Hawks legend Dominique Wilkins. Together, they presented a customized number 100 jersey to Delta’s CEO, Ed Bastian, celebrating 100 years of service.
Exclusive Arena Features
The Delta SKY360° Club continues to evolve as the most exclusive space at State Farm Arena. This area offers all-inclusive food and drink for all courtside ticket holders. The partnership also includes various in-arena branding, such as:
- The Diamond Deck 3 entrance
- The Delta Fly-Through Lanes
Fans can use the exclusive security entrance by signing up ahead of time. This aligns with Delta’s broader strategy to support local sports teams and engage with the Atlanta community. In addition to the Hawks, Delta is also the Official Airline for other Atlanta teams, including the Braves, Falcons, United, and organizations like the University of Georgia and Georgia Tech.
