Microsoft Refutes Claims of Xbox Removal from Major US Retailers Like Target and Walmart

Microsoft has addressed recent claims that major U.S. retailers have removed its Xbox Series X and S consoles from their shelves. The gaming giant confirmed that partners like Target and Walmart are still dedicated to selling Xbox consoles, accessories, and games.
Clarification from Microsoft on Retailer Relationships
Concerns arose after Costco ceased selling Xbox consoles in both online and physical stores in the U.S. and U.K. This shift led to uncertainty regarding the commitment of other retailers towards Xbox hardware sales. Speculations intensified as gamers shared images online suggesting that retailers were clearing out their Xbox stock.
In response to these rumors, a Microsoft spokesperson assured consumers that “Target and Walmart, among other retailers, remain committed partners for Xbox consoles, accessories, and games.” This statement aims to reassure fans about the accessibility of Xbox products in major retail outlets.
Price Increases for Xbox Services
These rumors surfaced following recent price hikes for Xbox services. Microsoft announced an increase in the price of Xbox Game Pass, with its Ultimate tier now priced at $29.99 per month, a significant rise from the previous $19.99. In the U.K., the price grew from £14.99 to £22.99.
- Old Price: $19.99/£14.99
- New Price: $29.99/£22.99
Microsoft attributed this increase to the enhancement of their service offerings. The Ultimate tier now includes Fortnite Crew, valued at $11.99 per month, and Ubisoft+ Classics, valued at $7.99 per month. Additionally, subscribers benefit from improved Xbox Cloud Gaming streaming quality and access to over 75 new releases each year, which includes highly anticipated titles like Call of Duty: Black Ops 7.
Conclusion
Despite rumors circulating about Xbox availability in major U.S. retailers, Microsoft has reaffirmed its commitment to these partnerships. As the landscape of gaming continues to evolve, consumers can expect to see Xbox products remain in stores while also adapting to new pricing structures and service offerings.