Bush makes a comeback in 2025 according to Skims experts
The trend of returning to natural pubic hair styles is gaining momentum, as highlighted by recent events and social media buzz surrounding the phrase “full bush in a bikini.” This trend surged on TikTok in January 2025, catalyzed by a viral video from artist Sujindah, which garnered over 14 million views.
Kim Kardashian and Skims’ Bold Move
Adding to the excitement, Kim Kardashian recently unveiled a Skims product described as a “faux hair micro string thong.” This innovative product, colloquially known as a merkin, is available in more than a dozen shades. It symbolizes a significant shift in societal views on pubic hair, embracing a more natural aesthetic.
Couture Trends and Historical Influences
This movement toward embracing natural styles isn’t new. In Spring/Summer 2024, Maison Margiela made headlines by showcasing models in faux pubic hair during their couture show. The collection featured real human hair intricately sewn onto silk tulle, visible through sheer gown skirts.
- Maison Margiela Spring/Summer 2024 couture show featured faux pubic hair.
- Real human hair was used to create elaborate designs.
- Björk wore a notable look from this collection for Vogue Scandinavia.
Artistic Exploration of Pubic Hair
In film, actress Emma Stone sported a merkin in Yorgos Lanthimos’s 2023 movie “Poor Things,” portraying a character in a Parisian brothel that reflected the era captured by photographer Brassaï in the early 20th century. Costume designer Holly Waddington emphasized the film’s bold portrayal of pubic hair as an artistic statement.
Furthermore, the 2024 art exhibit “Motherland,” led by artists including Guen Fiore and Lynski, showcased styled pubic hair as a form of personal expression. The exhibit ran in September and aimed to reclaim pubic hair from societal discomfort.
Changing Perspectives on Body Hair
Despite the high fashion and artistic acknowledgments of pubic hair, change in everyday beauty standards has been gradual. Alita Terry, a skincare expert, notes minimal changes in her clients’ hair removal choices. However, she acknowledges a trend among Gen Z to embrace natural body hair, challenging conventional beauty norms.
The Historical Context of Pubic Hair
As author Mithu Sanyal explains, the history of body-hair removal is more complex than many assume. Even ancient cultures practiced various methods of managing pubic hair. She highlights that pubic hair has functional aspects, such as protection and pheromone distribution.
The mixture of social media influence, high fashion, and art illustrates a growing acceptance of natural body hair. Sujindah’s viral TikTok serves as both a celebration and an evolution of beauty standards, inspiring individuals to express themselves through both fashion and personal choices. As this trend develops, it poses questions about our evolving views on femininity, beauty, and self-expression.
