Hungary Showcases Its Diversity at ITB Asia Trade Show
Hungary is set to make its debut at ITB Asia, one of the premier B2B travel trade shows in the Asia-Pacific region. This event will take place from October 15 to 17, 2025, in Singapore. The participation aims to introduce Hungary to key players in the Asian market, fostering new connections with decision-makers, travel agencies, and MICE professionals.
Hungary’s Tourism Showcase
At ITB Asia, Visit Hungary will join forces with local tourism stakeholders. The goal is to provide a comprehensive overview of Hungary’s tourism offerings to the Asian professional audience, establishing long-term partnerships. This initiative highlights significant contributors to Hungary’s tourism sector, including:
- Danubius Hotels Group
- Kempinski Hotel Corvinus Budapest
- Underguide Travel & Events
- Miki Travel
- Mellow Mood Hotels
- EURama Tours Budapest
The collaborative presence allows visitors to explore Hungary’s diverse tourism products. These range from premium hotels and urban experiences to organized tours, themed programs, culinary delights, and inspiring venues for business events.
Emphasizing Hungary’s Unique Qualities
Visit Hungary will showcase the country’s rich heritage and international MICE capabilities, along with the varied offerings of the Balaton region. The presentation will also focus on Hungary’s wellness tourism, cultural heritage, and renowned hospitality.
“Our appearance in Singapore is more than just a presentation; it’s a strategic opportunity,” said Gábor Kelemen, a country specialist at Visit Hungary. “The dynamic Asian market is increasingly interested in Central Europe. It’s crucial for Hungary to highlight its strengths, including safety, cultural diversity, and high-quality services.”
Future Trends in Tourism
The central theme of ITB Asia 2025 is “Future Forward: Transforming Travel & Tourism in a Changing World.” This theme emphasizes global trends and challenges shaping the future of tourism.
The event will showcase how the travel industry can adapt to an ever-changing landscape, focusing on:
- Technological advancements
- Increased sustainability expectations
- Evolving consumer habits
Conferences and professional forums will address current challenges, like climate change and energy efficiency, presenting opportunities for growth and innovation.
Opportunities for Hungary
Singapore stands out as a key center for business and conference tourism in the region. Its excellent international connectivity, advanced infrastructure, and high-quality services create an ideal setting for international tourism meetings.
ITB Asia provides Hungary with a significant opportunity to connect with Southeast Asian travel organizers, destination managers, and investors. Participation will be strengthened by Hungary’s involvement in two additional strategic events:
- A conference organized by the Singapore Business Federation and the European Chamber of Commerce, promoting dialogue and business linkages between European and Asian tourism professionals.
- A B2B workshop in cooperation with the Hungarian Embassy, allowing Hungarian tourism providers to present their offerings directly to regional decision-makers and partners.
The objectives of these programs are to enhance Hungary’s visibility and credibility in the Asian market through personal meetings and presentations.
Visit Hungary will also highlight the international tourism industry’s leading experts at the Tourism Summit on October 14-15.
