Charlie Bigham introduces premium £30 ready meals to the market
Charlie Bigham, the founder of a well-known meal company, has launched a premium line of ready meals priced at £30. This new offering marks a notable shift from the company’s traditional meals, which typically cost around £10 for two servings. The premium range features gourmet selections, including venison bourguignon sourced from the Scottish Highlands, specifically the Royal Balmoral Estate.
Premium Ready Meals Targeting Gourmet Market
The introduction of these deluxe meals has redefined the market for ready-made food. Among the standout dishes is a salmon Wellington made with high-quality sashimi-grade salmon fillet. Bigham emphasizes that the beef Wellington is meticulously hand-rolled, ensuring top-notch quality.
Pricing Strategy and Market Analysis
The price of the new meals is nearly threefold that of the regular offerings. While traditional meals are affordable at around £10, Bigham positions the premium range as a cost-effective alternative to dining out.
- Average cost per person at a gastro pub: £50
- Cost of the new meals: £8.50 to £15 per person
Bigham points out that despite the higher price, consumers are still getting value. He notes that eating at restaurants has become increasingly expensive, with costs of staff, energy, and ingredients on the rise. Recent data from the Office for National Statistics revealed that the average restaurant meal price increased by 4.9% in August compared to the previous year.
As the ready meal market continues to evolve, Charlie Bigham’s approach exemplifies a response to changing consumer needs, offering gourmet experiences in the convenience of home-cooked meals.
