Kim Kardashian Sparks Buzz by Adding Pubic Hair Design to Skims Collection

Kim Kardashian has stirred up excitement with her latest Skims collection, featuring an unconventional take on underwear. On October 14, the brand introduced underwear adorned with faux pubic hair, tapping into the growing trend of body hair representation in fashion.
Details of the New Skims Collection
The new line offers a selection of thongs crafted from sheer, stretch mesh. Each piece is hand-made and comes with elastic side straps. Customers can choose from a variety of hair textures, including curly and straight, available in 12 different shades.
Fashion Trend: Embracing Body Hair
This innovative product concept aligns with the recent resurgence of body hair in mainstream fashion. Earlier this year, social media platforms sparked discussions about embracing natural looks, especially through the TikTok trend dubbed ‘full bush in a bikini.’
In March, discussions led by Laura Pitcher highlighted the possibility of full bush fashion entering the mainstream. With Kardashian’s influence, the trend appears to be gaining traction.
Social Media Influence: BushTok
- BushTok has emerged as a vibrant community on social media.
- Pro-pube influencers share insights and support the embrace of natural body hair.
- Topics range from ‘bush aura readings’ for celebrities to the trustworthiness associated with pubic hair.
Kim’s Previous Controversial Releases
This isn’t the first time Kim Kardashian has pushed the boundaries of fashion with Skims. In 2023, she released bras with fake nipples, generating mixed reactions of praise and criticism. Last December, a faux fur bikini hinted at the pubic hair trend, but this latest release fully embraces it.
Fashion Versatility and Consumer Choice
The target audience for this unique underwear offering may be ambiguous, but it illustrates the playful side of fashion experimentation. As with many trends, the simplest alternative could just be embracing natural body hair.