Whitney Rose Uncovers Shocking Insights Into Business Collapse and Devastating Six-Figure Loss

Whitney Rose, a star of “The Real Housewives of Salt Lake City,” has revealed shocking insights into her and her husband’s failed business venture, which resulted in a devastating loss exceeding six figures. On an episode of “Watch What Happens Live with Andy Cohen,” Whitney, with her husband Justin Rose present, shared details of their financial setback.

Business Collapse and Six-Figure Loss

The couple’s business troubles began when they decided to merge Whitney’s skincare brand, Wild Rose Beauty, into another entity. They went “all in” on this business decision but soon faced severe financial consequences. Whitney confirmed on the show that the loss amounted to over half a million dollars.

Despite the significant financial blow, Whitney expressed optimism, citing multiple income streams, including her jewelry brand, PRISM.

Attempted Business Merger and Resignation

Initially, Wild Rose Beauty experienced massive early success after launching in June 2024. However, legal issues prompted Whitney to resign as CEO in November 2024, less than six months into the venture. She described this decision as challenging, as it required closing down her original brand to fight for its recovery.

Whitney’s quick action to step down helped her to minimize further financial losses.

Impact on Wild Rose Beauty

• Business operations struggled, leading to the dismissal of 30 employees.
• Whitney addressed her emotional distress about the situation in Season 6 of RHOSLC.

Despite these challenges, Whitney successfully regained control of Wild Rose Beauty. She described this process as an expensive battle but ultimately rewarding as she relaunches her brand.

Relaunch and Personal Growth

In September, Whitney shared an update on relaunching her skincare line, motivated by reconnecting with her brand’s core values of empowerment and authenticity. This marks a new chapter for Wild Rose Beauty, following its initial rebranding from Iris + Beau during Season 2 of RHOSLC.

The latest relaunch seeks to re-engage customers, with Whitney actively working to rebuild sales and brand awareness.

Reflections on Business Insights

Reflecting on her journey, Whitney expressed gratitude for the lessons learned. She shared on Instagram that she views the experience as protection and a redirection towards her true life path, rather than a failure.

As Whitney works to rebuild her business, she remains confident in her ability to succeed once more, drawing on the resilience and insights gained from past challenges.