Explore Ashley Graham’s Vision as Creative Director Ready to Style You

Ashley Graham is making waves in the fashion industry once again. After 15 years since her first modeling stint with JCPenney, the renowned supermodel is stepping into the role of creative director for a new range designed specifically for sizes 14 and up. This collection aims to meet the unique fashion needs of curvy women, ensuring that each piece not only fits well but also enhances their natural beauty.

Emphasizing Plus-Size Representation

The Ashley Graham for JCPenney line was created with a clear objective: to highlight and celebrate the plus-size community. Graham herself remarked, “It’s giving the plus community the spotlight it deserves.” A notable aspect of the campaign includes the trailer-style advertisement titled “Omitted,” which points out the stark disparity in representation. Despite 67% of women wearing sizes 14 and up, only 6.7% of film characters reflect this demographic.

Revamping Curvy Fashion

Graham’s influence extends beyond mere aesthetics. With nearly 30 years of modeling experience, she aims to blend existing customers with a younger, fashion-forward audience. The first collection drop has already seen strong interest, with certain sizes selling quickly, indicating a desire for more inclusive options.

• Sizes range from 14 to 30, emphasizing a “curve-first” approach.
• Collection includes diverse styles suitable for various daily activities.
• Graham aims to address the misconception that curvy women prefer only covered-up styles.

Behind the Scenes of Collection Development

The design process revolved around authentic needs instead of just size charts. Graham noted the importance of creating functional everyday wear suitable for different occasions, from school runs to gym workouts. Fit was a key priority, with at least three fit models used during development to ensure proper grading across sizes.

Fashion That Resonates

Graham is proud of the supportive community that emerged during the launch party. She believes that this collection sends a vital message to women who often feel overlooked in the fashion industry. “You’re not forgotten. This is truly just for you,” she said.

Key Features of the Collection

• Fit models represent sizes 14, 16, and 18 for accurate sizing.
• Items include baggy jeans and oversized leather jackets, designed specifically for curves.
• Upcoming drops will feature versatile outerwear, including a faux fur coat.

Empowering Women Through Fashion

Ashley Graham emphasizes comfort as a priority for anyone wearing her collection. She encourages individuals to establish a solid base with the right undergarments and advocate for self-confidence through positive self-talk. “Confidence is always the best accessory,” Graham affirms.

The Ashley Graham for JCPenney collection not only addresses the gaps in the fashion market but also empowers women to embrace their curves with style and confidence. In a world where representation matters, this line is set to make a significant impact.