Spotify Studios and The Ringer Team Up to Launch Exciting Video Podcasts on Netflix

Spotify and Netflix are set to revolutionize the video podcast landscape. Early in 2026, they will launch a selection of video podcasts on the streaming platform, showcasing content from Spotify Studios and The Ringer. This collaboration aims to enhance the viewing experience by reaching broader audiences across multiple markets.
Details of the Collaboration
Starting in early 2026, viewers in the United States will have access to captivating video podcasts that feature a variety of genres, including:
- Sports
- Culture
- Lifestyle
- True crime
More regions will be included shortly after the initial rollout. This partnership is designed to complement Netflix’s existing programming and create new opportunities for content discovery.
Quotes from Key Figures
Lauren Smith, Vice President of Content Licensing and Programming Strategy at Netflix, emphasized the importance of innovation in entertainment. She stated, “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences.”
Expanding Creators’ Reach
Roman Wasenmüller, Vice President and Head of Podcasts at Spotify, commented on the partnership’s significance for podcasting. He noted, “This partnership marks a new chapter for podcasting…we’re expanding discovery and helping creators reach new audiences.”
Implications for Podcasting
This strategic move not only aims to provide more choices for creators but also enhances the overall podcasting ecosystem. Spotify believes that collaboration between platforms can lead to greater benefits for creators by attracting wider fan bases globally.
Maintaining core principles, Spotify ensures creators retain control and cultivate sustainable businesses through diverse revenue streams. The partnership with Netflix positions both companies to engage audiences in new and dynamic ways.
Looking Ahead
The future of podcasting appears increasingly vibrant and interconnected thanks to this collaboration. As both platforms advance, listeners can anticipate a richer array of content that merges video and audio formats seamlessly.