Netflix to Begin Streaming Spotify Video Podcasts in 2026
Netflix is set to venture into the podcast industry through a new partnership with Spotify. This collaboration will bring a selection of original video podcasts to the streaming platform, aiming to enhance its entertainment offerings.
Key Details of the Netflix and Spotify Partnership
The deal will feature popular content from Spotify Studios and The Ringer, a podcast network founded by Bill Simmons. However, the specific terms and duration of the agreement have not been disclosed. The partnership will provide a variety of genres, including:
- Sports: “The Bill Simmons Podcast,” “The Zach Lowe Show,” “The McShay Show,” among others.
- Culture and Lifestyle: “The Rewatchables,” “The Big Picture,” “The Dave Chang Show,” and more.
- True Crime: “Conspiracy Theories,” “Serial Killers.”
Launch Timeline
Video podcasts from this partnership are expected to be accessible on Netflix in the United States by early 2026. Global availability will follow shortly after.
Growing Popularity of Video Podcasts
This initiative aligns with the rising trend of integrating video into podcasts. A recent survey by Cumulus Media revealed that 72% of podcast listeners prefer shows that include video content. Netflix co-CEO Ted Sarandos addressed this growing interest during the Q1 2025 earnings call, emphasizing that the boundaries between podcasts and talk shows are blurring. He noted, “As the popularity of video podcasts grow, I suspect you’ll see some of them find their way to Netflix.”
About The Ringer and Spotify’s Role
The Ringer, which was founded in 2016 and acquired by Spotify in 2020 for approximately $250 million, hosts a roster of over 50 shows. Roman Wasenmüller, Spotify’s VP of podcasts, highlighted the partnership as a significant step forward, enabling creators to engage with new audiences and offering fans the chance to discover beloved narratives. Lauren Smith, Netflix’s VP of content licensing, remarked on the increasing demand for video podcasts, stating that this collaboration promises to infuse fresh perspectives into Netflix’s entertainment lineup.
Conclusion
This partnership marks a pivotal moment for both Netflix and Spotify, as they seek to expand their reach in the competitive podcast landscape. With a promising selection of content ready to roll out, viewers can look forward to an enriching new experience in early 2026.
