Kim Kardashian’s Skims Lingerie Expands with Thong Featuring Built-In Pubic Wig
Kim Kardashian’s lingerie brand, Skims, has stirred conversation with its latest product—a thong featuring a built-in pubic wig. This unique item, labeled as “the ultimate bush,” showcases a bold approach to women’s underwear.
About the New Thong
The new thong comes in twelve colors and sizes ranging from XXS to 4XL. Described as Skims’ “most daring panty yet,” the thong is made from sheer, stretchy mesh and incorporates both curly and straight faux pubic hair.
Key Product Features
- Hand-made design
- Available in 12 color variations
- Sizes from XXS to 4XL
- Retails at $32
Upon visiting the Skims website, shoppers encounter an engaging vintage game show-themed image. This sets the stage for the playful concept behind the new thong. The marketing approach emphasizes the freedom of personal choice in styling, as highlighted by the tagline: “With this iconic new panty, your carpet can be whatever color you want it to be.”
Marketing Strategies and Public Response
Kardashian promoted the product on her Instagram stories, sharing her thoughts rather than modeling the item herself. She described the offering as “insane,” emphasizing the variety available.
The launch has received mixed reactions online. Some users expressed skepticism, questioning the necessity of such a product. Critics have made comments like, “Is Kim unwell?” and “Nobody asked for this,” reflecting a blend of amusement and criticism regarding the product’s concept.
Expert Insights
Liza Betts, a researcher at the London College of Fashion, weighed in on the product’s cultural impact. She noted that true innovation would involve embracing natural pubic hair instead of perpetuating conventional expectations of femininity.
With the thong selling out quickly, a waitlist has been established for eager buyers. As Skims continues to push boundaries in lingerie design, it remains to be seen how this daring product will be received in the long run. CNN has sought comments from Skims regarding the feedback on this unique launch.
