Engage Londoners with the Interactive Black Phone 2 Installation in Ad of the Day Feature
Blumhouse is gearing up for the release of *Black Phone 2* with a unique interactive installation in London. This eye-catching billboard offers a spine-chilling experience for passersby, inviting them to receive an unsettling “cold call from hell.” A distinctive Black Phone, placed on a specially crafted street installation, entices curious individuals to answer its call.
Those brave enough to pick up the receiver are greeted not by a friendly voice but by The Grabber, the character voiced by Oscar-nominee Ethan Hawke. He reprises his role as the menacing antagonist from the original 2022 horror film. This innovative marketing stunt blurs the boundaries between traditional advertising and immersive theatre.
The Chilling Experience
In a dramatic twist, the villain appeared not only through the phone but also on the billboard itself. This element of surprise resulted in frightened reactions from participants, many of whom were seen screaming and fleeing the scene.
Participant Reactions
- Stacia Keogh from Berkshire shared her experience, stating, “I hate to leave a phone ringing, so my curiosity got the better of me and I answered it, only to be given the absolute scare of my life!”
- Keogh described the encounter as terrifying, adding, “I’m still shaking after that.” She acknowledged The Grabber as one of the most chilling characters she has encountered in film.
Marketing Innovation
This activation aimed to provide more than just a standard advertisement. It delivered a live horror experience directly in the heart of the city. The installation creatively engages the audience, showcasing the potential of interactive advertising.
As the marketing community reflects on this unique campaign, Emegypt encourages feedback and insights on the effectiveness of such out-of-home advertisements. With *Black Phone 2* on the horizon, this installation sets a thrilling precedent for promotional activities in the entertainment industry.
