Experts urge end to gendered ‘shrink it and pink it’ approach in women’s trainer design
Experts are advocating for a significant shift in how women’s running shoes are designed. The prevalent “shrink it and pink it” methodology has not adequately addressed the unique needs of female runners.
Current Limitations in Women’s Running Shoe Design
Over the past fifty years, billions have been spent on creating running shoes that enhance performance and prevent injuries. However, these designs predominantly focus on male anatomy. Most manufacturers use a standardized male last, adjusting the size and color for women’s shoes without substantial alterations.
Study Insights on Women’s Footwear Needs
A recent study published by researchers from Simon Fraser University examined women’s experiences with running shoes. The study involved 21 women from Vancouver with varied running backgrounds, including both recreational and competitive runners. Key statistics include:
- Recreational runners averaged 19 miles (30 km) per week.
- Competitive runners averaged 28 miles per week.
- Participants’ ages ranged from 20 to 70 years, with running experience spanning from 6 to 58 years.
- Nine participants had run during or shortly after pregnancy.
The women were asked about their priorities when selecting running shoes. Key factors included:
- Comfort and fit were paramount, with many desiring a wider toe box, a narrower heel, and additional cushioning.
- Injury prevention was a significant consideration, with runners actively seeking shoes to mitigate injuries.
- Competitive runners also desired advanced features like carbon plates, provided they maintained comfort.
Unique Considerations for Female Runners
The findings shed light on the necessity for footwear designs to reflect women’s specific needs. Mothers, for instance, reported requiring larger sizes and more support during pregnancy. Additionally, as women age, the demand for enhanced cushioning and support becomes increasingly important.
Respondents expressed a preference for shoes from trusted brands. They emphasized the necessity for tailored footwear designed for various running contexts—such as racing, training, and recovery from injuries.
Recommendations for the Footwear Industry
Research conclusions highlight a significant gap in current footwear design, which has historically relied on male anatomical models. The study authors urge brands to consider women’s unique foot morphology and lifestyle changes throughout their lives.
In summary, the footwear industry should transition from scaling down men’s designs to crafting specialized sex and gender-specific running shoes. A focused approach can better meet the diverse and evolving needs of female runners.
